![]() If I want to expand my business, broaden my horizons and push my app boundaries, I’d choose mini-programs. I’d choose an app if I had to reach out to a set of people with a single objective. If I Were A Brand Expanding My Retail Business Overseas, What Would I Choose? Mini-programs are setting the O2O marketing trend because they have a more streamlined eco-system with WeChat where they’re assured of users engaging with the feature because of WeChat’s mainstream presence as an entity. Teleportation, connecting their users to physical stores, events, pop-ups etc. ![]() The joint family remember? Mini-programs fuse the online to offline Mini-program is the cousin that lives with If apps are a gateway to O2O marketing, then a mini-program is the In our previous blog, we spoke about O2O marketing and the way it’s making waves in China at the moment. engage you virtually (Online) and transport you offline for the final checkout (Although it differs from app to app). Apps like Uber, Groupon, Alibaba’s Hema etc. You book an uber through the app and that helps you reach a certain destination in the physical world. You can’t do without apps like Uber today and that is your cue to how apps shape the O2O marketing structure. O2O Marketing Quotient How Exactly Do Apps Fit Into The O2O Marketing Structure? Many mini-apps let you book hotels, cab rides, doctor appointments and access a host of other services. The most downloaded mini-programs by category are mini-games, followed by lifestyle mini apps, Blog/News and e-commerce mini-programs. Types Of AppsĪn App functions independently and does his own thing in another country remember? There are apps for anything and everything! All you need to do is go to your Google play store or the apple store and download an app for your specific requirement, be it music, sports, diet, shopping or even health Types of Mini-programsĪ mini-program lets you take test drives with Tesla and this gives you a gist of how advanced the feature is! Mini-programs are designed to serve a wide range of services and industries but through a more interactive front. The mini-program can also work simultaneously with other WeChat functions allowing users to check their WeChat messages without having to retrieve the mini-program page. An app’s UX (User experience) differs from app to app but a mini-program’s User experience is standard and loads faster. Imagine having an eco-system of apps specifically designed for the Russians! That’s the power of mini-programs. User ExperienceĪn app for the west may have its own benefits but nothing beats the customization of an app for a specific group of people. A mini-program also takes half the time needed to develop an app, saving both time and money. Mini-programs are advantageous to developers, while native apps require both the iOS and Android versions, as well as testing, but mini-programs do not. ![]() WeChat Mini-programs are basically mini-apps within a larger application and function like independent apps that run within the system. Now that the tech geeks are grinning at their screen, its time to cut to the chase. WeChat Mini Programs and Apps are basically cousins that haven’t met each other but share a few features (technically speaking), but live in different countries! The Chinese cousin lives within a joint ecosystem while the native app lives independently and functions according to its own liking. WeChat Mini Programs Vs Apps: What would you rather build? ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |